GeoTest scores how ready your pages are for ChatGPT, Perplexity and Google AI to cite, then hands you the exact fixes. Do them yourself in the platform, or let our team fix your site and rewrite your articles, with the score before and after.
Free quick scan. No signup. One page, about 15 seconds.
The GEO Score rubric is published in full: six categories, weighted by what large citation studies show AI engines quote (facts, sources and answer-first structure, not word count). Every threshold is public, so you can reproduce your score by hand.
See the live score distribution →| CATEGORY | WEIGHT | WHAT IT MEASURES |
|---|---|---|
| Citation Worthiness | 34 | Sourced facts, fact density, quotations, citations |
| Answer Structure | 22 | Sections that open with the answer, Q&A blocks |
| Authority and Trust | 17 | Social proof, bylines, contact, privacy and terms |
| Structured Data | 12 | Schema that fits the page, valid JSON-LD, metadata |
| Freshness | 7 | Recent update, visible date matches schema date |
| Extractability | 8 | Indexable, text in the initial HTML, canonical |
Copy and paste fixes for every issue: schema built from your own site data, FAQs, rewrites you run yourself. Retest any time and watch the score move.
See plans →Every month our team works through the fixes across your whole site: schema, metadata, sitemap, crawler access, page structure and trust signals. Plus 4 of your existing articles rewritten to the GEO v6.0 standard. Every fix shows its score before and after.
Optional one-time setup, $1,500: we fix everything the first report finds in month one, then the monthly plan keeps it there. Thin articles get new sources and sections, every new fact checked.
See the Business plan →Our scoring works by measuring 6 weighted factors that determine how visible your site is to AI systems. Learn more →
GeoTest is a Generative Engine Optimization (GEO) platform for marketing, content, and SEO teams that scores how visible and citable a website is to AI systems like ChatGPT, Perplexity, and Google AI Overview — and ships copy/paste fixes to raise that score.
Generative Engine Optimization (GEO) is the practice of structuring website content so AI engines can find, cite, and trust it. GEO complements traditional SEO. Where SEO optimizes for blue-link rankings, GEO optimizes for inclusion inside AI-generated answers. The structured-data half of that work uses the schema.org vocabulary for JSON-LD markup.
A study of 68,000 real search queries found users clicked a result 8% of the time when an AI summary appeared, versus 15% without one — a 47% drop in click probability (Pew Research Center report on AI summaries and link clicks, July 2025). Zero-click searches rose from 56% to 69% between May 2024 and May 2025; when AI Overviews surface, 83% of searches end without a click, and in AI Mode 93% (Similarweb zero-click research, 2025).
Across more than 2,500 publisher websites, Google search referral traffic was down 33% globally and 38% in the US year over year as of early 2026 (Chartbeat publisher traffic analysis, 2026), measured before Google's Google I/O AI Mode and agentic search announcements (May 2026). And 71% of B2B software buyers now rely on AI chatbots for software research (G2 AI search buyer research, 2026).
Figures are quoted from the publishers linked above. Full reference list on our methodology page.
GeoTest measures AI citation readiness, while traditional SEO tools measure rankings and backlinks: both matter, but they measure different things.
| Capability | GeoTest | Semrush / Ahrefs | Lighthouse |
|---|---|---|---|
| AI citation testing (ChatGPT and Perplexity live, Gemini from memory) | ✓ yes | ✕ no | ✕ no |
| Done-for-you site fixes and article rewrites | ✓ yes | ✕ no | ✕ no |
| Before and after score on every fix | ✓ yes | ✕ no | ✕ no |
| Live AI engine testing | ✓ yes | ✕ no | ✕ no |
| FAQPage / Organization schema generator | ✓ yes | ✕ no | ✕ no |
| Per-page GEO rewrite suggestions | ✓ yes | ✕ no | ✕ no |
| Google keyword rankings | ✕ no | ✓ yes | ✕ no |
| Backlink profile | ✕ no | ✓ yes | ✕ no |
| Core Web Vitals & performance | ✕ no | ✕ no | ✓ yes |
These concrete metrics describe GeoTest as it runs today, and each one names its source.
Numbers checked against the live product on October 5, 2026.
These AI search figures show how fast answers are replacing clicks, and each one is dated and sourced. Generative Engine Optimization (GEO) is a method for structuring a website so AI answer engines can read, trust and cite it. A citation is defined as a link to your page inside an AI answer, and the GEO Score refers to a 0 to 100 rating of how ready a page is to earn one. These published figures show why it matters; the reasoning behind every weight is in the methodology.
AI summaries cut clicks by about half: Pew Research Center found searchers clicked a result 8% of the time when an AI summary appeared, versus 15% without one, a 47% drop (July 2025).
Zero-click searches rose from 56% to 69% between May 2024 and May 2025, and 83% of searches end without a click when AI Overviews show, according to Similarweb (2025).
Very few websites are ready: only 2% of the 537 sites in the GeoTest benchmark scored 80 or more in September 2026, and the median score was 47. Those scores came from the rubrics in use before GEO v6.0.
Publishers are losing about a third of their Google referrals: across 2,500+ publisher websites, Google search referral traffic was down 33% globally and 38% in the US year over year as of early 2026 (Chartbeat).
71% of B2B software buyers rely on AI chatbots for software research (G2, 2026), which is why being cited matters as much as ranking. See what GEO is.
| Finding | Figure | Source | Date |
|---|---|---|---|
| Searchers who click a result when an AI summary appears | 8%, versus 15% without one (a 47% drop) | Pew Research Center | July 2025 |
| Zero-click searches, May 2024 to May 2025 | 56% rising to 69% | Similarweb | 2025 |
| Searches ending without a click when AI Overviews show | 83%, and 93% in AI Mode | Similarweb | 2025 |
| Google referral traffic to 2,500+ publishers, year over year | down 33% globally, 38% in the US | Chartbeat | early 2026 |
| B2B software buyers relying on AI chatbots for software research | 71% | G2, The Answer Economy | March 2026 |
| Visibility lift from adding attributed quotations to a page | 41% | GEO study (Aggarwal et al.) | 2023 |
| Sites in the GeoTest benchmark scoring 80 or more, scored under the rubrics in use before GEO v6.0 | 2% of 537 sites | GeoTest benchmark | September 2026 |
These are the questions people ask most often before running their first GeoTest scan, answered in full.
A GEO Score is a 0–100 rating of how well your website is understood and cited by AI answer engines. GeoTest calculates it across six weighted categories: Citation Worthiness (34), Answer Structure (22), Authority and Trust (17), Structured Data (12), Freshness (7), and Extractability (8). A higher score means more of what AI engines quote is on your pages. It is not a guarantee of citation; the live AI citation test shows whether engines actually cite you.
A free Quick Scan analyzes the single URL you submit and returns a score in about 15 seconds. A Site Analysis crawls your site and analyzes up to 200 pages, larger sites are sampled, and runs live AI citation tests; expect one to three minutes.
Yes, GeoTest is free to start, with paid plans for more scans and sites. No account is needed to scan. Your email unlocks the full results, with 3 quick scans a month per email. Tailored fixes, the PDF report, site analysis and the AI citation test are on paid plans. Paid plans: Solo is $49/month. One site you care about, scored and fixed every month. 1 site tracked, 2 full site analyses a month, 50 tailored fixes a month, 10 AI citation test questions per site a month, 5 AI rewrites a month, 30 quick scans a month, on any domain, 1 team seat, and full fix data: every recommendation, AI fixes and the roadmap. Growth is $89/month. A small business with a few sites or brands, tracked and fixed every month. 3 sites tracked, 6 full site analyses a month, 120 tailored fixes a month, 10 AI citation test questions per site a month, 10 AI rewrites a month, 60 quick scans a month, on any domain, 2 team seats, and full fix data: every recommendation, AI fixes and the roadmap. Pro is $149/month. A portfolio of sites, tracked month to month. 5 sites tracked, 10 full site analyses a month, 250 tailored fixes a month, 15 AI citation test questions per site a month, 25 AI rewrites a month, 150 quick scans a month, on any domain, 3 team seats, and full fix data: every recommendation, AI fixes and the roadmap. Business is $349/month. For companies that want it done, and agencies running client sites. Our team fixes your site every month, 4 of your articles rewritten for you every month, 25 sites tracked, 25 full site analyses a month, 1,000 tailored fixes a month, 20 AI citation test questions per site a month, 100 AI rewrites a month, 500 quick scans a month, on any domain, 10 team seats, your agency name on reports, and shareable client report links.
GeoTest asks buyer questions live in ChatGPT and Perplexity, both searching the web, and checks what Gemini already knows about you without searching.
It depends on the fix and how fast AI engines re-index your site. Quick technical wins (schema, meta) can register within days; content and authority improvements take longer.
Traditional SEO optimizes for keyword rankings and backlinks in classic search. GeoTest optimizes for how AI engines read, trust, and cite your content, schema completeness, factual density, definition clarity, and live citation rates. And unlike AI-visibility monitors that only measure, GeoTest hands you the exact fixes to raise your score: test, fix, retest.
A quick scan checks the single URL you submit and returns your score, a category breakdown and the issues it finds; on the free plan your email unlocks the full list, and tailored fixes are on paid plans. It runs on any domain, tracked or not. A full site analysis crawls one of your tracked sites and analyzes up to 200 pages (larger sites are sampled), runs live Perplexity citation tests, generates ready-to-paste schema and FAQs, and ships a branded PDF report.
No, you do not need to install anything or add a tracking code: GeoTest analyzes your public pages directly, so you just paste your URL.
You get fixes you can act on straight away, not just a score: ready-to-paste fixes, including JSON-LD schema generated from your own site data (with the source of every value shown), specific content and structure recommendations, and, on paid plans, a copy/paste rewrite factory and AI-generated FAQs. You fix, then retest to confirm the lift.
Retest monthly, because AI engines update continuously and scores drift over time. Retest also after any significant content or structure change, to confirm improvements hold and catch new gaps.
Yes, agencies can use GeoTest for multiple clients. Business is $349/month. For companies that want it done, and agencies running client sites. Our team fixes your site every month, 4 of your articles rewritten for you every month, 25 sites tracked, 25 full site analyses a month, 1,000 tailored fixes a month, 20 AI citation test questions per site a month, 100 AI rewrites a month, 500 quick scans a month, on any domain, 10 team seats, your agency name on reports, and shareable client report links. Business puts your own name on the reports and gives you client report links you can send. Agency Plus ($799/month) is in early access for agencies running up to 100 client sites.
Technical structure and real-world citation are two different things. A site can be perfectly structured (high schema/technical score) yet not yet cited by AI, because citation also depends on authority, entity presence, and being referenced across the web, which build over time. The score tells you your foundation is ready; citation follows as authority grows.
Yes. On the Business plan, the GeoTest team fixes your site and rewrites your articles for you.
Your data is private: we don't share it, and the sites you scan are analyzed to generate your report and are not sold or shared with third parties.
GEO is the practice of structuring a website so generative AI engines can read, trust, and cite its content inside their answers. It's to AI answers what SEO is to blue-link search. As users increasingly get answers from ChatGPT, Perplexity, and Google AI Mode instead of ten links, being the cited source, not just ranking, is what wins traffic.
Last updated: October 10, 2026 · GEO v6.0 rubric
See all FAQs →The GEO knowledge base is a free set of in-depth guides for winning AI citations.
Fix it yourself, or have it done. Every paid plan gets the fixes; the $349 Business plan adds our team. No account is needed to scan. Your email unlocks the full results, with 3 quick scans a month per email. Tailored fixes, the PDF report, site analysis and the AI citation test are on paid plans.
See where you stand. No account needed to scan; your email unlocks the full results.
One site you care about, scored and fixed every month.
A small business with a few sites or brands, tracked and fixed every month.
A portfolio of sites, tracked month to month.
For companies that want it done, and agencies running client sites.
For agencies running a hundred client sites. Early access, sold by invoice.
Our GEO research, tactics and teardowns explain the thinking behind GeoTest, written by the team building it.
What we see in the scans we run, mapped to the 7 signals that actually drive citation.
One schema block, eight questions. The case for FAQPage as your first GEO investment.
SEO tools optimize for Google. GEO tools optimize for AI answers. Here's the decision matrix.
Run the GEO Score on any prospect, deliver the fixes under your brand, and show the before and after in the same report.
See agency plans →For companiesYour GEO Score names the exact issues. Fix them yourself, or let our team fix your site and rewrite 4 articles a month on the $349 Business plan, with the score before and after. Need a new site? See our build partners.
See the Business plan →Find out what AI engines really think of your website with a free quick scan: paste any URL and get a 0 to 100 GEO Score in about 15 seconds.
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