GeoTest: About · Last updated
About GeoTest
GeoTest scores how visible a website is to AI answer engines, then gives you the exact fixes. Test, fix, retest.
What GeoTest is
GeoTest is a Generative Engine Optimization (GEO) platform. It measures how well a website is read, trusted and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews and Claude.
Paste a URL and GeoTest returns a 0 to 100 GEO Score built from six weighted categories, names every issue it finds and hands you the fix. Where most tools stop at a score, GeoTest closes the loop: test, fix, retest.
The scoring rubric is published in full on the GEO Score page, and the reasoning behind it is in the methodology, so any score can be checked against the rules that produced it.
Who it is for
Businesses: find out why AI engines are not recommending you
Your GEO Score shows where your site falls short and names the exact issues. Fix them yourself with the copy and paste fixes, or let the GeoTest team fix your site for you on the Business plan.
Agencies: score the prospect. Sell the fix. Prove the lift.
Run the GEO Score on any prospect, deliver the fixes under your own brand and show the before and after in the same report. See the agency plans.
How it works
- Test. Paste a URL and get a 0 to 100 GEO Score in about 15 seconds. A full site analysis scores up to 200 pages and runs live citation tests against Perplexity.
- Fix. Every issue is named, with a copy and paste fix, including rewrites and AI-written FAQs with JSON-LD.
- Retest. Scan again after the changes go live and see the score move. Tracked sites keep their history, so the before and after sit in one report.
Built by SpecLoop
GeoTest is built by SpecLoop, an AI-native software studio that builds applications at flat-rate pricing, with clients owning 100% of their code. SpecLoop is also GeoTest's build partner for new websites and apps.
GeoTest was founded in 2026. Pricing and feature decisions are tracked publicly on the changelog.
GeoTest, Founded 2026 · support@geotest.ai · (302) 305-5558AI search in figures
These AI search figures show how fast answers are replacing clicks, and each one is dated and sourced. Generative Engine Optimization (GEO) is a method for structuring a website so AI answer engines can read, trust and cite it. A citation is defined as a link to your page inside an AI answer, and the GEO Score refers to a 0 to 100 rating of how ready a page is to earn one. These published figures show why it matters; the reasoning behind every weight is in the methodology.
How much do AI summaries reduce clicks?
AI summaries cut clicks by about half: Pew Research Center found searchers clicked a result 8% of the time when an AI summary appeared, versus 15% without one, a 47% drop (July 2025).
How common are zero-click searches in 2025?
Zero-click searches rose from 56% to 69% between May 2024 and May 2025, and 83% of searches end without a click when AI Overviews show, according to Similarweb (2025).
What share of websites are ready for AI search?
Very few websites are ready: only 2% of the 537 sites in the GeoTest benchmark scored 80 or more in September 2026, and the median score was 47. Those scores came from the rubrics in use before GEO v6.0.
How much search traffic are publishers losing?
Publishers are losing about a third of their Google referrals: across 2,500+ publisher websites, Google search referral traffic was down 33% globally and 38% in the US year over year as of early 2026 (Chartbeat).
How many buyers research with AI chatbots in 2026?
71% of B2B software buyers rely on AI chatbots for software research (G2, 2026), which is why being cited matters as much as ranking. See what GEO is.
| Finding | Figure | Source | Date |
|---|---|---|---|
| Searchers who click a result when an AI summary appears | 8%, versus 15% without one (a 47% drop) | Pew Research Center | July 2025 |
| Zero-click searches, May 2024 to May 2025 | 56% rising to 69% | Similarweb | 2025 |
| Searches ending without a click when AI Overviews show | 83%, and 93% in AI Mode | Similarweb | 2025 |
| Google referral traffic to 2,500+ publishers, year over year | down 33% globally, 38% in the US | Chartbeat | early 2026 |
| B2B software buyers relying on AI chatbots for software research | 71% | G2, The Answer Economy | March 2026 |
| Visibility lift from adding attributed quotations to a page | 41% | GEO study (Aggarwal et al.) | 2023 |
| Sites in the GeoTest benchmark scoring 80 or more, scored under the rubrics in use before GEO v6.0 | 2% of 537 sites | GeoTest benchmark | September 2026 |
Frequently asked questions
These are short, complete answers to the questions people ask about this page, each one written to stand on its own.
What is GeoTest?
GeoTest is a Generative Engine Optimization (GEO) platform that scores how visible a website is to AI answer engines such as ChatGPT, Perplexity, Google AI Overviews and Claude, then gives the exact fixes. It was founded by Jason Gordon in 2026.
Where is GeoTest based?
GeoTest is an online service, so you can use it from anywhere. To reach the team, email support@geotest.ai or call (302) 305-5558.
Can GeoTest fix my site for me?
Yes. On the Business plan, the GeoTest team fixes your site and rewrites your articles for you; see Done For You. For a new website or app, see our build partners.
How do I contact the GeoTest team?
Email support@geotest.ai or call (302) 305-5558; the team usually replies the same business day. The contact page has a form for every topic.
How does GeoTest score a website?
GeoTest scores a website on six published categories worth 100 points. The full rubric is on the GEO Score page and the reasoning behind it is in the methodology.
Sources behind the GeoTest rubric
The GeoTest rubric draws on published research and on the specifications AI crawlers read: GEO: Generative Engine Optimization (Aggarwal et al., arXiv 2311.09735) · Google Search Central: introduction to structured data · Schema.org FAQPage · The llms.txt proposal · Sitemaps.org protocol · OpenAI crawler documentation.
Last updated