Free GEO resources

The GeoTest Benchmark Report 2026

We scored 4,999 US business homepages. The median GEO Score is 49 and no site earned an A. The full data, by industry and by check.

AI Search Readiness Checklist

The checks an answer engine runs before it cites a page, as a list you can work through on your own site.

AI search in figures

These AI search figures show how fast answers are replacing clicks, and each one is dated and sourced. Generative Engine Optimization (GEO) is a method for structuring a website so AI answer engines can read, trust and cite it. A citation is defined as a link to your page inside an AI answer, and the GEO Score refers to a 0 to 100 rating of how ready a page is to earn one. These published figures show why it matters; the reasoning behind every weight is in the methodology.

How much do AI summaries reduce clicks?

AI summaries cut clicks by about half: Pew Research Center found searchers clicked a result 8% of the time when an AI summary appeared, versus 15% without one, a 47% drop (July 2025).

How common are zero-click searches in 2025?

Zero-click searches rose from 56% to 69% between May 2024 and May 2025, and 83% of searches end without a click when AI Overviews show, according to Similarweb (2025).

What share of websites are ready for AI search?

Very few websites are ready: only 2% of the 537 sites in the GeoTest benchmark scored 80 or more in September 2026, and the median score was 47. Those scores came from the rubrics in use before GEO v6.0.

How much search traffic are publishers losing?

Publishers are losing about a third of their Google referrals: across 2,500+ publisher websites, Google search referral traffic was down 33% globally and 38% in the US year over year as of early 2026 (Chartbeat).

How many buyers research with AI chatbots in 2026?

71% of B2B software buyers rely on AI chatbots for software research (G2, 2026), which is why being cited matters as much as ranking. See what GEO is.