GeoTest: Public benchmark · Updated continuously
The GEO Score benchmark
Public scans, each site with its most recent public score. See where the bar is, who's clearing it, and how your own site compares. Live counts, the score distribution and the leaderboard are rendered from the GeoTest production database and update continuously.
Where GeoTest scores actually land
The score distribution on this page is read live from the GeoTest production database: every completed public analysis, grouped into the same published bands the scoring engine uses (Excellent 90–100, Good 80–89, Fair 65–79, Moderate 50–64, Poor 35–49, Critical 0–34), whichever rubric version scored it. The page shows how many sites are scored on the current engine. Counts, the mean score and the leaderboard update as new scans land, so they are reproducible on request rather than fixed in the page. This is a distribution of GEO Scores, not of citation rates. The headline share of sites scoring under 60 is computed from the same live data.
Where would your site land? Run a free scan to see every issue priced in points; paid plans write the fixes. Open GeoTest's own live report.
Same rules, every site, no exceptions
Every entry is a GEO Score out of 100 from a public scan, most recent per site; entries scored on an earlier rubric version are labelled, because their numbers are not comparable. Every figure on this page is read live from our own scan database. The full rubric and thresholds are published on The GEO Score.
Entries are anonymized until owners verify. Run a free scan to enter the benchmark, then verify your domain to claim the entry, show the ✓ badge, and track your rank as you ship the fixes GeoTest writes.
Free GEO resources: The GeoTest Benchmark Report 2026 and the AI Search Readiness Checklist
AI search in figures
These AI search figures show how fast answers are replacing clicks, and each one is dated and sourced. Generative Engine Optimization (GEO) is a method for structuring a website so AI answer engines can read, trust and cite it. A citation is defined as a link to your page inside an AI answer, and the GEO Score refers to a 0 to 100 rating of how ready a page is to earn one. These published figures show why it matters; the reasoning behind every weight is in the methodology.
How much do AI summaries reduce clicks?
AI summaries cut clicks by about half: Pew Research Center found searchers clicked a result 8% of the time when an AI summary appeared, versus 15% without one, a 47% drop (July 2025).
How common are zero-click searches in 2025?
Zero-click searches rose from 56% to 69% between May 2024 and May 2025, and 83% of searches end without a click when AI Overviews show, according to Similarweb (2025).
What share of websites are ready for AI search?
Very few websites are ready: only 2% of the 537 sites in the GeoTest benchmark scored 80 or more in September 2026, and the median score was 47. Those scores came from the rubrics in use before GEO v6.0.
How much search traffic are publishers losing?
Publishers are losing about a third of their Google referrals: across 2,500+ publisher websites, Google search referral traffic was down 33% globally and 38% in the US year over year as of early 2026 (Chartbeat).
How many buyers research with AI chatbots in 2026?
71% of B2B software buyers rely on AI chatbots for software research (G2, 2026), which is why being cited matters as much as ranking. See what GEO is.
| Finding | Figure | Source | Date |
|---|---|---|---|
| Searchers who click a result when an AI summary appears | 8%, versus 15% without one (a 47% drop) | Pew Research Center | July 2025 |
| Zero-click searches, May 2024 to May 2025 | 56% rising to 69% | Similarweb | 2025 |
| Searches ending without a click when AI Overviews show | 83%, and 93% in AI Mode | Similarweb | 2025 |
| Google referral traffic to 2,500+ publishers, year over year | down 33% globally, 38% in the US | Chartbeat | early 2026 |
| B2B software buyers relying on AI chatbots for software research | 71% | G2, The Answer Economy | March 2026 |
| Visibility lift from adding attributed quotations to a page | 41% | GEO study (Aggarwal et al.) | 2023 |
| Sites in the GeoTest benchmark scoring 80 or more, scored under the rubrics in use before GEO v6.0 | 2% of 537 sites | GeoTest benchmark | September 2026 |
Frequently asked questions
These are short, complete answers to the questions people ask about this page, each one written to stand on its own.
What is the GEO Score benchmark?
The benchmark is a public leaderboard and score distribution built from the GEO Scores of sites scanned with GeoTest, each with its most recent public score and the rubric version that produced it.
How do I add my site to the benchmark?
Run a scan of your site with the free GEO score checker. Verify your domain to show a Verified label, and add the GEO badge to your own site.
What is a good GEO Score?
A GEO Score of 90 or more is Excellent. 80 to 89 is Good, 65 to 79 is Fair, 50 to 64 is Moderate, 35 to 49 is Poor and under 35 is Critical.
Why are some scores labelled with an older rubric?
Scores from older rubric versions are labelled and ranked below current ones because the scoring engine changed between versions, so their numbers are not comparable. The changelog records each change.
How is each site scored?
Each site is scored on six categories worth 100 points. Every check, cap and example is published on the GEO Score page and in the methodology.
Sources behind the GeoTest rubric
The GeoTest rubric draws on published research and on the specifications AI crawlers read: GEO: Generative Engine Optimization (Aggarwal et al., arXiv 2311.09735) · Google Search Central: introduction to structured data · Schema.org FAQPage · The llms.txt proposal · Sitemaps.org protocol · OpenAI crawler documentation.
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