GeoTest — by AppSuite · Founded 2026 · Last updated June 4, 2026
Test Your GEO Score in 15 Seconds
GeoTest is a Generative Engine Optimization (GEO) platform that measures how well your website is understood and cited by AI systems like ChatGPT, Perplexity, Google AI Overview, Claude, and Gemini. Paste a URL, get a 0–100 GEO Score, a 6-category breakdown, and copy/paste fixes in about 15 seconds.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring a website so that generative AI engines can read, trust, and cite its content inside their answers. GEO is to AI answers what SEO is to blue-link search results. Where traditional SEO optimizes for keyword rankings and backlinks, GEO optimizes for schema completeness, factual density, definition clarity, and live citation rates inside large language models.
Over 65% of B2B buyers now start their research inside an AI assistant rather than Google. If your site isn't structured for AI consumption, you are invisible to that traffic — no matter how well it ranks on traditional search. GeoTest exists to make that invisible traffic measurable, scorable, and fixable in a single workflow.
How the GEO Score Works
The GeoTest GEO Score is a 0–100 rating built from six weighted categories. Each category is calibrated against citation behavior observed across ChatGPT, Perplexity, Google AI Overview, Claude, and Gemini between 2024 and 2026 across more than 3,200 reference scans.
| Category | Weight | What it measures |
|---|---|---|
| Content Quality | 25 pts | Depth, heading hierarchy, cornerstone pages of 1,500+ words. |
| Citation Worthiness | 20 pts | Factual density, quotable definitions, comparison tables, freshness. |
| Structured Data | 18 pts | Organization, WebSite, Product, Article, Breadcrumb, FAQPage JSON-LD. |
| Authority Signals | 17 pts | Author bylines, About/Team pages, founding date, contact info. |
| FAQ & Q&A Format | 12 pts | Visible Q&A sections plus FAQPage schema with 5+ entries. |
| Crawler Accessibility | 8 pts | Viewport meta, canonical, no noindex, server-rendered text. |
Sites scoring 80+ are reliably cited by Perplexity and Google AI Overview for their core keywords. Sites scoring under 50 are usually invisible to generative engines regardless of their traditional SEO authority.
What You Get in a Scan
A free Quick Scan analyzes the single URL you submit in roughly 15 seconds and returns a GEO Score, a category breakdown, your top 3 critical issues, and a guided "Start Here" fix list. A Pro Full Analysis ($99 one-time) maps up to 50 URLs, deeply scrapes the top 15, runs live citation tests against Perplexity using the sonar-pro model, generates AI-written FAQs with JSON-LD, produces a copy/paste rewrite factory, ships a branded PDF report, and verifies domain ownership so your benchmark entry is flagged as owner-verified.
How GeoTest Compares to SEO Tools
| Capability | GeoTest | Semrush / Ahrefs |
|---|---|---|
| AI citation scoring (ChatGPT, Perplexity) | Yes | No |
| Schema completeness audit | Yes — 6 schema types | Partial |
| Live LLM mention testing | Yes (Perplexity sonar-pro) | No |
| Keyword rank tracking | No | Yes |
| Backlink graph analysis | No | Yes |
| Free tier | Yes — no signup | Limited |
GeoTest does not replace traditional SEO tools — it complements them. Use Semrush or Ahrefs for backlinks and keyword rank, and use GeoTest for AI-channel visibility.
Who Built GeoTest
GeoTest was founded in January 2026 by Jason Gordon at AppSuite, an applied-AI studio shipping production tools for marketing, search, and content operations. The scoring rubric is calibrated against more than 3,200 reference scans and is published in full on our How It Works page. Pricing and feature decisions are tracked publicly on our changelog. Contact the team at hello@geotest.ai or via geotest.ai/contact.
Frequently Asked Questions
What is a GEO Score?
A GEO Score is a 0–100 rating measuring how visible and citable your website is to generative AI engines. GeoTest calculates it across 6 weighted categories: Content Quality (25 pts), Citation Worthiness (20 pts), Structured Data (18 pts), Authority Signals (17 pts), FAQ & Q&A Format (12 pts), and Crawler Accessibility (8 pts).
How long does a GeoTest scan take?
A free Quick Scan analyzes the single URL you submit in about 15 seconds. A Pro Full Analysis maps up to 50 URLs, scrapes the top 15, and runs live AI citation tests against Perplexity — typically 60–90 seconds.
Is GeoTest free?
Yes. The free test is open to everyone — one test per URL per day. Create a free account to see your full score and history. Paid plans start at Starter $29/mo (1 site, up to 50 pages), Growth $49/mo (3 sites), Agency Pro $149/mo (10 sites), and Agency Scale $299/mo (30 sites).
Which AI engines does GeoTest test against?
GeoTest runs live citation tests against Perplexity (sonar-pro model) and scores your site against the signal patterns used by ChatGPT, Google AI Overview, Claude, and Gemini. The 6-category rubric is calibrated to citation behavior observed across all five engines.
How quickly will my GEO Score improve after applying fixes?
Schema fixes typically appear in re-scans within 24 hours. Content depth and citation worthiness improvements compound over 4–8 weeks as AI engines re-crawl. Sites that implement the full GeoTest roadmap average a +24-point score uplift within 6 months.
How is GeoTest different from traditional SEO tools?
Traditional SEO tools measure Google ranking factors — keywords, backlinks, SERP positions. GeoTest measures AI citation factors: schema completeness, factual density, definition clarity, FAQ structure, and live mention rates inside ChatGPT and Perplexity answers.