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Jason Gordon
Founder & CEO, GeoTest and SpecLoop
Jason Gordon is Founder and CEO of SpecLoop and GeoTest.ai. He built the GeoTest scoring engine, the rubric behind every GEO Score, and leads GEO strategy for SpecLoop's client engagements.
He writes the GeoTest blog and The GEO Report, a weekly newsletter on AI search. His articles include the GeoTest benchmark of 4,999 US business homepages published in October 2026.
GeoTest was founded in 2026. It is built by SpecLoop, an AI-native software studio.
Articles by Jason
- What 5,000 website scans tell us about AI search · 2026-10-13
- AGI Arrived Last Week. Here's What It Means for Your Website. · 2026-09-10
- How AI engines decide what to cite: a 2026 teardown · 2026-06-04
- FAQPage schema: the fastest GEO win in 2026 (and what changed) · 2026-05-28
- GeoTest vs Semrush vs Ahrefs: when to use each · 2026-05-20
Reference pages
AI search in figures
These AI search figures show how fast answers are replacing clicks, and each one is dated and sourced. Generative Engine Optimization (GEO) is a method for structuring a website so AI answer engines can read, trust and cite it. A citation is defined as a link to your page inside an AI answer, and the GEO Score refers to a 0 to 100 rating of how ready a page is to earn one. These published figures show why it matters; the reasoning behind every weight is in the methodology.
How much do AI summaries reduce clicks?
AI summaries cut clicks by about half: Pew Research Center found searchers clicked a result 8% of the time when an AI summary appeared, versus 15% without one, a 47% drop (July 2025).
How common are zero-click searches in 2025?
Zero-click searches rose from 56% to 69% between May 2024 and May 2025, and 83% of searches end without a click when AI Overviews show, according to Similarweb (2025).
What share of websites are ready for AI search?
Very few websites are ready: only 2% of the 537 sites in the GeoTest benchmark scored 80 or more in September 2026, and the median score was 47. Those scores came from the rubrics in use before GEO v6.0.
How much search traffic are publishers losing?
Publishers are losing about a third of their Google referrals: across 2,500+ publisher websites, Google search referral traffic was down 33% globally and 38% in the US year over year as of early 2026 (Chartbeat).
How many buyers research with AI chatbots in 2026?
71% of B2B software buyers rely on AI chatbots for software research (G2, 2026), which is why being cited matters as much as ranking. See what GEO is.
| Finding | Figure | Source | Date |
|---|---|---|---|
| Searchers who click a result when an AI summary appears | 8%, versus 15% without one (a 47% drop) | Pew Research Center | July 2025 |
| Zero-click searches, May 2024 to May 2025 | 56% rising to 69% | Similarweb | 2025 |
| Searches ending without a click when AI Overviews show | 83%, and 93% in AI Mode | Similarweb | 2025 |
| Google referral traffic to 2,500+ publishers, year over year | down 33% globally, 38% in the US | Chartbeat | early 2026 |
| B2B software buyers relying on AI chatbots for software research | 71% | G2, The Answer Economy | March 2026 |
| Visibility lift from adding attributed quotations to a page | 41% | GEO study (Aggarwal et al.) | 2023 |
| Sites in the GeoTest benchmark scoring 80 or more, scored under the rubrics in use before GEO v6.0 | 2% of 537 sites | GeoTest benchmark | September 2026 |