Brand guidelines · v1.0 · July 2026
GeoTest
AI Visibility Testing for the Generative Search Era. This guide defines how GeoTest looks, sounds, and behaves everywhere it appears.
01 Wordmark
Primary — on light. Reversed — on navy.
Do: The pulse mark sits left of the wordmark, stroked in the same green as "Geo", roughly cap-height. Wordmark set in Poppins Bold, tight tracking (−0.02em). "Geo" in Brand Green, "Test" in Navy Ink (or off-white on dark). Optional ".ai" suffix in JetBrains Mono, green, small.
Don't: No gradients on the wordmark. Never all-green or all-navy both words. No outlines, shadows, or italics. Don't place on photos without a solid backing.
02 Color
Two-color system: Navy is structure, Green is action. Navy carries headings, dark bands and the footer. Green appears only where we want a click or where a score lives — that scarcity is what makes it pop. Amber and red are reserved strictly for score semantics, never decoration.
| Name | Hex | Use |
|---|---|---|
| Brand Green | #15803D | CTAs, scores, links, ✓ |
| Navy Ink | #0F2440 | Text, dark bands, footer |
| Mint Signal | #5FCB8A | Green accents on navy only |
| Green (on dark) | #22A555 | Buttons on navy bands |
| Page Fog | #F2F4F7 | Page background |
| Card White | #FFFFFF | Cards, nav, tables |
| Score Amber | #D97706 | Warn states only |
| Score Red | #B4231B | Fail states only |
03 Typography
Display / Poppins Bold — 44–60px · −0.03em · lh 1.06
Section heading / Poppins Bold — 28–36px · −0.02em
Card title / Poppins SemiBold — 15–17px. Body / Poppins Regular 14–17px, line-height 1.6–1.65, at 60% navy for secondary text.
Eyebrow / JetBrains Mono · 10–12px · tracked — section badges, data labels, footnote metadata.
Rules: Poppins for everything human; JetBrains Mono for everything machine (labels, hexes, timestamps, badges). Numbers that are scores are always green or semantic. Max two weights per block. Never letter-space body text; always track eyebrows.
04 Components
Buttons. Radius 10–14px. One primary per view. Primary is always Brand Green — never navy.
Badges & eyebrows. Outlined mono pills introduce sections. Filled tint pills carry score verdicts.
Cards & score bars. White cards, 1px navy-8% border, radius 14px, shadow only on hero-level cards. Score bars: green ≥70%, amber 40–69%, red <40%.
05 Voice
We sound like: A confident measurement company. Declarative, numeric, specific. Every claim carries a number, a date, or a source. Short sentences. We named the category — we don't hedge about it.
We never sound like: Hype ("revolutionary AI-powered"), fear-mongering ("your site is invisible!!"), or vague ("boost your presence"). No exclamation points in product UI. No emoji outside the ✦ badge glyph.
Tagline: AI Visibility Testing for the Generative Search Era.